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Aisha Malik is a sessional GP in Manchester and a social media strategist for doctors and healthcare organisations. She is the founder of Doctors in Business, an organisation which aims to get doctors more visible online. In this episode she explains how a traumatic early experience in general practice (which saw her practice rated as one of the worst in the country by the CQC) eventually led to an interest in the ways that social media can influence patient behaviour and contribute to practice success.

Show Notes

Aisha’s story – becoming a GP in a struggling practice and inspection by the CQC (40secs)

The inspection ends really badly and the media descend (2min 41secs)

Tackling the media (3mins 18secs)

Support for Aisha (4mins 44secs)

The response from patients (5mins 53secs)

Turning round a failing practice (6mins 46secs)

Changing the structure and becoming “Good” (8mins 09secs)

Aisha’s approach to change (9mins 31secs)

Becoming involved with social media (10mins 51secs)

Using social media with patients (12mins 58secs)

Simple digital marketing techniques to influence behaviours (14mins 18secs)

Avoiding mistakes (15mins 33secs)

Leveraging the trust that exists within the practice (15mins 57secs)

A practical example – a simple You Tube video (17mins 15secs)

Finding out more (18mins 27secs)

Aisha is on Twitter @DocAishaMalik and her Doctors in Business website is available here