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In this podcast, GP recruitment expert Nick Mattick takes Ben through the six stages of a clear, planned recruitment strategy for GPs. He discusses the various on- and off-line methods of recruitment advertising, warns against some of the more common mistakes and explains that recruitment is, for practices, often an exercise in “sales and marketing”.

Show Notes

GP recruitment is difficult – but not impossible (44secs)

Nick’s expertise – crossing from the “dark side” (1min 05secs)

Recruitment is an opportunity to change (1min 40secs)

The first step is defining your vacancy (2mins 44secs)

What does your ideal candidate look like? (3mins 03secs)

Being open and flexible but targeted (3mins 29secs)

Make your vacancy stand out (4mins 15secs)

Passive and active candidates (5mins 03secs)

Reputation affecting recruitment (5mins 49secs)

Find your unique selling point (6mins 42secs)

Social media advertising (6mins 58secs)

A Facebook advert could be cheaper and seen by thousands (7mins 34secs)

The costs of advertising online (8mins 01secs)

Advertising off-line (9mins 16secs)

Standing out from the crowd (9mins 42secs)

Use a collection of advertising strategies (10mins 08secs)

Using a recruitment agency (10mins 52secs)

Reducing turnover of new GPs (11mins 28secs)

A clear application process (13mins 07secs)

Marketing your practice (13mins 43secs)

Closing the deal (14mins 37secs)

The “on-boarding” period – keeping potential recruits interested (15mins 07secs)

Avoiding the biggest mistake (16mins 02secs)

Recruitment and practice size – being imaginative (16mins 56secs)

Contacting Nick (17mins 57secs)

Nick’s website is www.OliverRose.net and his e-mail address is Nicolas.mattick@me.com